![]() I think there are lessons to be learned everywhere if you go looking for them, and it doesn’t always have to look like a formal mentor relationship. I’ve found mentors and guides in so many things and people in my life - oftentimes from people I’ve never even met. When you don’t have that built-in network to guide you, it’s easy to miss things that are integral to your business’s success - like proper branding and marketing.ĭo you have a mentor that’s impacted your life or career? We are under-resourced in so many ways and excluded from a lot of communities in the startup space where knowledge, resources, and support are shared to help founders succeed. ![]() For example, Black women are the largest growing group of entrepreneurs, but are the least likely to be funded by investors by a long shot. When I started freelancing and immersing myself in the world of business and entrepreneurship, the disparities in resources and knowledge for women of color who wanted to pursue business ownership versus our white counterparts were so apparent. A compelling brand experience is often the difference between a company that grows a cult following and one that fades into the crowd. Even though I didn’t yet have the words to describe it, I knew how important experience design was becoming for businesses. I found out that there are people whose entire jobs are to design the look and feel of companies and I realized that was what I wanted to do. Why did I start The Brand Doula? In the poignant words of the late André Leon Talley, “ The famine of beauty, honey!” Nothing makes me itch like a janky website experience or a glitter logo! In all seriousness, I don’t think the “why” behind The Brand Doula actually emerged for some time. About a year later, I transitioned from a self-titled business to The Brand Doula because I had started to envision it as a studio with a team and didn’t want the brand to revolve around me. I always laugh when people ask me when I started The Brand Doula because when I created it I didn’t have the sense to actually document the exact day I considered the business to have “begun.” I usually go with January of 2018, which is when I took on my first client as a freelance designer in my sophomore year of college. The Brand Doula is a creative agency that designs immersive brand experiences for forward-thinking businesses. Tell us about The Brand Doula ! When and why did you start it? How is it going? What's next? ![]() So to me, Black Legacy Month means honoring those who came before us, pouring into those of us who exist today, and investing in creating better Black futures. Our stories are connected across time and space. I think the word “legacy” takes into account not just what has happened in the past but also how that history continues to shape our present and will shape the future. What does Black History Month mean to you?Īt my college, we actually called it “Black Legacy Month” instead of Black History Month, and I continue to carry this with me even after graduating. We’re honored to have had a conversation with her about how The Brand Doula began, where it’s going, and how we can collectively uplift the largest growing group of entrepreneurs - Black women. We’re so sorry this creeped anyone out! Absolutely not our intention and we’ve pulled the ad from running.Lola Adewuya is a Houston native, ardent nap enthusiast, and founder of The Brand Doula, a creative agency building beautiful brand experiences and bridging disparities in the design world and entrepreneur space. ![]() Our small team is 99 per cent women and we absolutely do not condone creepy non-consensual boob-grabbing of any kind, even in a figurative hypothetical bra-review. While we clearly have customers who are straight women, this single review doesn’t represent our entire brand. “The core of our brand is ultimately about designing bras by boob-havers for boob-havers while divesting from the male gaze. “For context, this is actually a review by a real customer originally meant to run with a series of other reviews – we thought it was cheeky enough to run as an ad, but the attribution was cut off at the bottom by the ad interface (original ad series attached!),” they replied. The brand explained that the advertisement was actually taken from a customer review about the product. Three days later, Harper Wilde finally responded to a Reddit thread about the post, in which they addressed some of the confusion surrounding the ad. ![]() This content is not available due to your privacy preferences. ![]()
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